Is it better to hire a marketing agency or build an in-house team?
There are many options for businesses when it comes to choosing which route to take for marketing. There's anything from freelancers, marketing agencies or hiring your own in- house marketing team. Although, they all have their own advantages, here are some reasons why hiring a marketing agency is the best route to take...
Unique Experience That Will Modernize Your Strategy
Marketing Agencies are exceptionally and professionally experienced in this industry and can handle every aspect of it. A good agency will have knowledge in a wide range of industries and markets, as well as experience in facing challenges and scenarios encountered by many business owners. You also get access to expert content writers, graphic designers, social media professionals and web design professionals.
Why try to bring together individual talents when you can hire an experienced marketing agency? Skip the hassle of interviewing individual marketers, and just spend time hiring 1 agency who will do all the work for you!
2. New Perspective and Inspiration
Hiring a marketing agency will help your business grow because they will bring a whole new perspective and more inspiration to your company. They can help to identify new opportunities and enhance current campaigns. One of the most important ones that businesses look for is social media marketing. A marketing agency can bring so much creativity, new content and engagement with your consumer.
3. Gaining Access to New Technology and Tools
It's important to be up to date with the newest technology and tools, in order to increase efficiency, productivity and performance. Hiring a marketing agency gives you access to premium-level services, software, and analytical data reports without charge. With so many options on the market, you’ll likely have to train any new in-house employee to use the tools your company prefers.
4. More Affordable Than Hiring Employees for an In-House Team
It is more affordable to hire a marketing agency, rather than paying your in-house team. Especially for smaller businesses, it can be too much to afford. One of the most surprising benefits of hiring a marketing agency is cost-effectiveness. Marketing agencies provide all the knowledge, experience and skill-set needed, instead of having to hire a full- time marketing team which includes a web designer, graphic designer, content writer, social media manager etc., which can cost all up to $600,000 a year.
The big question then isn't can I afford an experienced marketing agency, but rather how much am I costing myself in time, money and lost opportunity by trying to do these marketing services in-house. At Bombora Media Agency, we offer all services in digital marketing from web-design, social media management, content creation, branding, video production and SEO optimization. We're here to make your life easier-- email us at info@bomboramediaagency.com to see how we can help.