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The Importance of Social Media in 2020

It's 2020... If you're not on social media, you're falling behind. The purpose of social media is to increase a brand's visibility all while building relationships with potential customers. Now that the consumer experience is not always face-to-face, social media has become the ideal way to actively engage with customers.

Staying up to date with your social profiles can keep you ahead of your competition. Social media allows you to have a professional online presence and reputation. There are countless digital media and social networking websites, all that have a unique purpose. Facebook, Twitter, and Instagram lead the pack as the most common social media platforms used by marketers (HubSpot, 2020).

Facebook is the primary content distribution channel for marketers today. Regardless of how big your company is, you need to be on Facebook. Over 1.6 billion people around the world are connected to a small business on Facebook (Facebook, 2018).

Twitter has 255 million active monthly users. Twitter is among the top 3 social media channels used by marketers with the highest ROI (Statista, 2020). It's the perfect place to engage with users. The key is to be quick and smart.

Instagram is a platform to showcase your digital media since it is a visual platform. Instagram is the social channel with the second highest ROI among marketers (HubSpot, 2020). It is undeniably one of the most important social media platforms. Whether you are a small business or a large corporation, incorporating Instagram into your marketing strategy is a must!

LinkedIn is known as the professional networking site. With 160 million users, it is the second most popular social media platform used by B2B (business-to-business) marketers, ranking only behind Facebook (Statista, 2019.)

Social media plays a crucial role in connecting people, especially during these times where everything is becoming digital. Using social media to enhance your online reputation is a powerful marketing strategy that will develop into long-term results. Social media is a cost-effective approach that can dramatically increase your brand awareness and sales.

Bombora Media Agency is a one-stop digital marketing agency that aims to help our clients thrive in a changing omni-channel world and leverage their unique strengths to build a personalized road map to success. We’re here to make your life easier — email us at to see how we can help.


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